Google SERP’s Make A Giant Leap Sideways

Posted by on Apr 25, 2016 in News |

If you search for products online, you may have noticed that Google has removed the paid advertising links on the right-hand side of search engine return pages or SERPs. Google provides free generic searches for anyone, and the company’s reward for its service is that it also displays paid advertising related to each keyword or key-phrase search. These ads are pay-per-click or PPC advertisements that any business owner, blog publisher, social media maven or organization can buy based on searching terms called keywords. Google’s paid listings are called AdWord campaigns. When Internet searchers type in keywords, Google returns a results page with a mixture of organic or generic search results and paid listings.

Google used to display paid listings at the top and to the right-hand side of its organic search list for each viewer query or Internet search for products or information. However, on February 19, 2016, Google leaked information that it would no longer place ads on the right-hand sidebar, which many analysts and SEO companies had already been seeing off-and-on for some time. In fact, the company’s official statement confirmed it had been testing the new layout for some time and would continue tweaking its design for businesses.

[1] The new SERP will look something like this:

• All listings will appear in a vertical list, and more room on the right rail will be available for product listings, Knowledge Panels,screenshot of sidebar ads removed from Google in Feb. update and further information about each listing.
• Google will display four paid ads at the top of organic returns for “highly commercial queries,” but otherwise continue its practice of listing three local or informational paid listings above-the-fold.
• All text listings, including paid and generic, will be limited to 11.
• Google will replace the text ads on the right with three new paid text ads at the bottom, effectively sandwiching the organic results.

Google had recently changed its practice of listing seven paid text ads at the top of return lists by reducing the number to three, which was big news for many SEO service marketers and its most significant search engine competitors Yahoo and Bing.

What Google’s Changes Mean for Marketers and Consumers

Digital marketing usually consists of generic strategies, paid campaigns, social media promotions, reputation management, press releases, link building and many other initiatives. Google’s new layout, which is probably the company’s response to increased mobile marketing, makes listings easier to read on smaller screens. The changed format should strengthen PPC advertising campaigns by making text ads more visible to people using phones to conduct searches. Critics and cynics are quick to point out that busy people on-the-go are now just as likely to click on a paid ad in a vertical list as they are to click on a SERP listing. The changes could be a blow to organic searches and a blessing for Google’s advertisers. Some people never click on paid ads because these listings don’t always match their search terms as precisely as generic listings.


[1] App Indexing & The New Frontier Of SEO: Google Search + Deep Linking

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Norcal Offers Benefits To California Businesses

Posted by on Apr 5, 2016 in Business |

Shasta, California: In business, virtually anything that must be transported is packed in shipping containers. This is due to theircargo news for businesses ease of use and dependability. The shipping containers California companies use most can carry textiles, electronics, nonperishable food items, toys and even automobiles, whether they are being sent to California, other areas of North America, or overseas.

This gives business owners the assurance that items being transported will safely reach their destination and remain in good condition throughout the entire shipping process. For this reason, companies have used containers of this kind almost exclusively since they were first invented five decades ago.

Before shipping containers solved the problem, cargo had to be transported piece by piece, which was a lengthy process. Once this procedure was streamlined for businesses through the use of the appropriate shipping container, time, money and effort were saved. This is because virtually any object can now be packed in one large container and transported as a single piece.

Also, as a benefit for both large and small companies, shipping container dimensions are now offered in various sizes. These include standard and high cube, the latter of which is perfect for tall objects or odd-shaped merchandise.

Choosing the Best California Container Supplier

NorCal Containers offers top-quality new and used cargo containers for a broad range of clients in all parts of California, Oregon, and Nevada. All NorCal containers are inspected before being sold to ensure only the best quality is provided to customers. Containers are offered in dimensions of 40 foot and 20-foot lengths. Additionally, various grades are provided, since the class of shipping container is essential to the undamaged delivery of merchandise.

Shipping container delivery is available to most areas and when possible, emergency or next day delivery is provided. Ultimately, the goal of the company is to provide quality containers at a great price whenever they are needed.


Providing exceptional service to California customers and those in other areas is a priority of NorCal Containers. Trucks and trailers are company owned, which ensures excellent quality control. When a corporation does not have to depend on outside truck rentals, every container can be personally inspected before being sold. This is the difference between family-owned companies and businesses that are more concerned with profit than customer service.


Because NorCal has low overhead and excellent suppliers, they offer prices that edge out virtually all competitors in California and surrounding areas. One reason for their competitiveness is the fact that they buy in bulk and always pay suppliers promptly. This keeps expenses low and generates a high number of client referrals. For deliveries, fuel-efficient, late-model trucks, and trailers are used, which ensures a satisfactory outcome.

When they invest in the appropriate shipping containers California business owners are assured of the safe delivery of valuable merchandise in a private and secure manner.

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Poor Man’s Bronze Shows How You Can Spruce Up Your Yard

Posted by on Mar 7, 2016 in Home and Garden |

3 Ways You Can Spruce Up Your Yard

There’s a lot of different ways that you can decorate your home’s interior. But when you’re in the midst of changing up the inside, what will you do with the outside? Empty lawns, empty yards, and different areas can be tough to deal with, especially if you aren’t sure what to put in place. If you are confused, or perhaps overwhelmed by all the different mediums you can look into, perhaps it’s time to simplify things. The following are 3 ways that you can simplify this issue. The following are just 3 ways to spruce up your yard.

Deer Statues

DeerBuck-125x200The first option is one that will take your yard and place it in the same framework as nature. It’s something that is absolutely compelling, it’s deer statues. Imagine metal deer statues that highlight the siding of your home, and contrast the green grass. You’ll have a visual design flow that is definitely compelling and alluring all at the same time. This is far and away different than the norm, as people usually go for gnomes or something generic for their yards. This will change the way that you view your home’s exterior that’s for sure.

Metal Yard Art

Perhaps the next thing to consider is metal yard art for sale, as this is one of the more intriguing solutions. Whether you want to have something that says a quote, or you want an image that illustrates your stance on certain things, you’ll find that this is a great way to decorate your yard and garden. Metal yard art doesn’t have to say anything, you could easily have a shape, natural wonder, a fan, or just about anything you can come up with in terms of art design.

Bronze Sculptures

As you look into figuring out what to display, you could always go with bronze sculptures for your yard. This is something that goes beyond just having something simple in place. Bronze is a precious metal that is quite interesting, and once you see the selection of options that abound, you’ll no doubt want to invest. Having this in your yard will showcase your tastes. Have it complement the siding of your home, or perhaps make it stand out amidst flowers, shrubs, trees, and green grasses. There’s no “limit” to what you can do when you look into sculptures. As far as sprucing up your yard is concerned, these are just 3 things that you can do, which can definitely give you a leg up on exterior design collateral.

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